Introduction
ubet77 ("we", "our", "the Platform", or "ubet77") is committed to protecting the privacy and personal data of all individuals who interact with our online betting and gaming services. This Privacy Policy sets out the manner in which ubet77 collects, uses, discloses, and safeguards personal data submitted by registered Members and website visitors.
This Policy applies to all personal data processed in connection with your use of the ubet77 website, mobile interface, customer support channels, and any other services operated under the ubet77 brand. It should be read in conjunction with our Terms & Conditions, which govern the broader contractual relationship between you and ubet77.
By registering an account with ubet77 or by continuing to use the Platform after this Policy has been published or updated, you acknowledge that you have read and understood this Privacy Policy and consent to the data practices described herein. If you do not agree with any part of this Policy, you should discontinue use of the Platform and contact our support team to arrange account closure.
Definitions
For the purposes of this Privacy Policy, the following definitions shall apply:
- "Personal Data" means any information relating to an identified or identifiable natural person, including but not limited to name, identification number, contact details, financial information, and online identifiers.
- "Processing" means any operation performed on Personal Data, including collection, recording, storage, use, disclosure, erasure, or destruction.
- "Data Controller" means ubet77, the entity that determines the purposes and means of processing Personal Data submitted by Members and visitors.
- "Data Processor" means any third-party service provider that processes Personal Data on behalf of ubet77 under a contractual arrangement.
- "Member" means any individual who has registered a verified account on the ubet77 Platform.
- "KYC" means Know Your Customer — the identity verification process required under ubet77's compliance and anti-money laundering framework.
- "Cookies" means small text files placed on your device by the Platform to enable functionality, analyse usage, and support security features.
- "Sensitive Personal Data" means personal data revealing racial or ethnic origin, political opinions, religious beliefs, health data, financial account details, or government-issued identification numbers.
Data We Collect
ubet77 collects personal data through several channels and at various points during your use of the Platform. The categories of data we collect include:
When you create a ubet77 account, we collect:
- Full legal name
- Date of birth (to verify age eligibility — minimum 21 years)
- Residential address (including city, e.g., Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, or Shah Alam)
- Email address
- Mobile telephone number
- Chosen username and encrypted password
- Preferred currency (MYR)
As part of our mandatory KYC compliance process, we may request:
- A copy of a government-issued identity document (Malaysian MyKad, passport, or equivalent)
- Proof of residential address (utility bill, bank statement, or equivalent)
- Selfie or facial verification image for biometric matching purposes
- Source of funds documentation where required by our compliance framework
We collect records of all deposits and withdrawals made via supported Malaysian payment channels — including FPX, DuitNow, Maybank2u, CIMB Clicks, Public Bank online, Hong Leong Connect, Touch 'n Go eWallet, Boost, GrabPay, and cryptocurrency wallets. This includes transaction amounts, timestamps, payment method identifiers, and transaction reference numbers. We do not store full card numbers or internet banking credentials.
- Betting history, game participation records, and wagering activity
- Session duration, login timestamps, and device identifiers
- IP address and approximate geographic location
- Browser type, operating system, and referring URL
- In-platform communication records (live chat transcripts, support emails)
Data you provide when contacting our support team, completing surveys, participating in promotions, or submitting feedback forms is collected and retained for the purposes for which it was submitted.
| Data Category | Primary Purpose | Retention Period |
|---|---|---|
| Registration Data | Account creation and management | Duration of account + 5 years |
| KYC Documents | Identity verification and compliance | Duration of account + 7 years |
| Transaction Records | Financial reconciliation and AML compliance | 7 years from transaction date |
| Behavioural Data | Platform security and service improvement | 2 years from collection |
| Support Communications | Query resolution and quality assurance | 3 years from last interaction |
Data Processing
ubet77 processes your personal data for the following purposes:
- Account Administration: To create, manage, and maintain your ubet77 account, including authentication, preference settings, and account security.
- Service Delivery: To provide access to betting markets, live casino games, slots, promotions, and all other features of the Platform.
- Payment Processing: To facilitate deposits and withdrawals via FPX, DuitNow, Malaysian e-wallets, bank transfers, and supported cryptocurrency channels.
- Identity and Age Verification: To verify that all Members are at least 21 years of age and to comply with anti-money laundering (AML) and counter-terrorism financing (CTF) obligations under our international licensing framework.
- Fraud Prevention and Security: To detect, investigate, and prevent fraudulent activity, collusion, bonus abuse, and unauthorised account access.
- Responsible Gambling: To monitor betting patterns, enforce self-exclusion requests, apply deposit and loss limits, and provide appropriate responsible gambling interventions where warranted.
- Customer Support: To respond to enquiries, resolve disputes, and maintain records of support interactions for quality assurance purposes.
- Marketing Communications: To send promotional offers, bonuses, and platform updates to Members who have opted in to receive such communications. You may opt out at any time by updating your account preferences or contacting support.
- Legal Compliance: To comply with applicable legal obligations, regulatory requirements, court orders, and requests from law enforcement authorities.
- Analytics and Platform Improvement: To analyse aggregate usage patterns, identify technical issues, and improve the functionality and content of the Platform.
Legal Basis for Processing
ubet77 processes personal data on the following legal bases, consistent with internationally recognised data protection principles:
- Contractual Necessity: Processing required to perform the contract between ubet77 and the Member — including account creation, payment processing, and service delivery — is carried out on the basis of contractual necessity.
- Legitimate Interests: Processing for fraud detection, platform security, and responsible gambling monitoring is carried out on the basis of ubet77's legitimate interests, where those interests are not overridden by the Member's rights and freedoms.
- Legal Obligation: Processing for KYC, AML, and regulatory compliance is carried out on the basis of legal obligations to which ubet77 is subject under its international licensing framework.
- Consent: Processing for marketing communications and non-essential cookies is carried out on the basis of your freely given, specific, and informed consent. You may withdraw consent at any time without affecting the lawfulness of prior processing.
Data Sharing & Disclosure
ubet77 does not sell, rent, or trade your personal data. We may share personal data with third parties only in the following circumstances:
We engage third-party service providers who process data on our behalf under written data processing agreements. These include: payment gateway operators (including FPX and DuitNow infrastructure providers), identity verification service providers, fraud detection partners, cloud hosting providers, email delivery services, and customer support platform operators. All processors are contractually bound to process data solely on our instructions and to maintain appropriate security standards.
ubet77 may disclose personal data to competent authorities, regulatory bodies, law enforcement agencies, or courts where we are legally compelled to do so — including in response to formal legal process, investigation of suspected criminal activity, or enforcement of our Terms and Conditions.
In the event that ubet77 undergoes a merger, acquisition, restructuring, or sale of all or part of its assets, personal data held by ubet77 may be transferred as part of that transaction. Affected Members will be notified prior to any such transfer, and the acquiring entity will be required to honour the commitments made in this Privacy Policy.
Cookies & Tracking Technologies
ubet77 uses cookies and similar tracking technologies to operate the Platform securely, analyse usage patterns, and support marketing activities where consent has been obtained.
- Strictly Necessary Cookies: Essential to the basic functioning of the Platform, including session management, security token validation, and fraud prevention. These cannot be disabled without impairing Platform functionality.
- Analytical Cookies: Used to collect aggregated, anonymised data on how Members interact with the Platform — page visits, session duration, and navigation paths. This data helps us identify areas for improvement.
- Functional Cookies: Retain your preferences — such as language settings and interface configuration — to enhance your experience across sessions.
- Marketing Cookies: Used only where you have provided explicit consent, to track Platform interactions for the purpose of delivering relevant promotional communications.
You may manage your cookie preferences through your browser settings. Please note that disabling strictly necessary cookies will affect your ability to log in and use core Platform features.
Data Retention
ubet77 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The retention periods set out in the data table under Section 3 of this Policy apply as default standards.
Upon the closure of a Member's account — whether by voluntary request or by ubet77 — personal data is retained for a minimum period of five (5) years thereafter to satisfy AML, financial record-keeping, and dispute resolution obligations. Following the expiry of the applicable retention period, data is securely erased or anonymised in accordance with our internal data destruction procedures.
Data Security
ubet77 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. These measures include:
- Encryption: All data transmitted between your device and the ubet77 Platform is encrypted using 256-bit SSL/TLS protocols. Sensitive data at rest — including passwords and financial identifiers — is stored using industry-standard hashing and encryption algorithms.
- Access Controls: Access to personal data within ubet77 is strictly limited on a need-to-know basis. All internal access is logged, audited, and subject to regular review.
- Two-Factor Authentication (2FA): Members are strongly encouraged to enable 2FA on their accounts to add an additional layer of protection against unauthorised login.
- Infrastructure Security: ubet77's technical infrastructure is hosted on secure, enterprise-grade cloud environments with continuous monitoring, intrusion detection, and regular penetration testing.
- Incident Response: In the event of a data breach that poses a risk to Member rights, ubet77 will notify affected Members and relevant authorities within the timeframe required by our licensing obligations.
Whilst ubet77 takes all reasonable measures to protect your personal data, no transmission over the internet or electronic storage system is entirely immune to risk. You are responsible for maintaining the security of your own account credentials.
User Rights
Subject to applicable data protection laws and our legitimate interests and legal obligations, Members have the following rights in respect of their personal data:
- Right of Access: You have the right to request a copy of the personal data ubet77 holds about you, along with information about how it is processed.
- Right to Rectification: You have the right to request correction of any inaccurate or incomplete personal data we hold about you. You may update certain information directly through your account settings panel.
- Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to overriding legal retention obligations. Note that AML and KYC data cannot be erased during the mandatory retention period.
- Right to Restriction of Processing: You may request that we restrict processing of your personal data in certain circumstances, such as where you contest the accuracy of the data or object to its processing.
- Right to Data Portability: Where processing is based on consent or contractual necessity, you may request a copy of your personal data in a structured, commonly used, machine-readable format.
- Right to Object: You may object to processing carried out on the basis of legitimate interests, including direct marketing. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests.
- Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of prior processing.
To exercise any of the above rights, please contact our support team via live chat or email at [email protected]. We will respond to valid requests within 30 days of receipt. Identity verification may be required before we process any rights request.
Protection of Minors
ubet77's Services are strictly intended for individuals aged 21 years and above. We do not knowingly collect, process, or retain personal data from individuals below this age threshold. Age verification is a mandatory step in our KYC process, and we take all reasonable steps to prevent access by underage individuals.
If ubet77 becomes aware that personal data has been collected from a person under the age of 21 without proper parental or guardian consent, we will take immediate steps to delete such data and close the associated account. If you believe a minor may have registered on the Platform, please contact our support team immediately.
International Data Transfers
As ubet77 operates under an international licensing framework and engages service providers located in multiple jurisdictions, your personal data may be transferred to, and processed in, countries outside Malaysia. Such transfers may include countries that do not provide the same level of data protection as Malaysian domestic law.
Where personal data is transferred internationally, ubet77 ensures that appropriate safeguards are in place to protect your data, including contractual arrangements with service providers that impose data protection obligations consistent with internationally recognised standards. By using the ubet77 Platform, you acknowledge and consent to such international transfers.
Third-Party Services
The ubet77 Platform may utilise third-party technology components — including payment gateways, game content providers, analytics tools, and customer support platforms — that process certain data as part of their service delivery. These third-party services operate under their own privacy policies and data processing terms.
ubet77 takes reasonable steps to ensure that all third-party processors engaged in connection with the Platform maintain appropriate data protection standards. However, ubet77 accepts no liability for the privacy practices of third-party services that operate independently outside of ubet77's contractual arrangements.
Please note that this Privacy Policy does not govern the data practices of any Malaysian payment service operators (such as PayNet, the operator of FPX and DuitNow) or e-wallet providers (such as Touch 'n Go eWallet, Boost, or GrabPay). Your use of those payment services is governed by their respective terms and privacy policies.
Policy Amendments
ubet77 reserves the right to amend, update, or replace this Privacy Policy at any time to reflect changes in our data processing practices, legal obligations, or regulatory requirements. Where amendments are material, we will provide advance notice to registered Members via the Platform's announcement system or via the email address registered to your account.
The "Last Updated" date displayed at the top of this page reflects the most recent revision. Continued use of the Platform following the effective date of any revision constitutes your acceptance of the updated Policy. Members who do not accept the revised terms should discontinue use of the Platform and contact support to arrange account closure.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the manner in which ubet77 processes your personal data, please contact our Data Protection team through the following channels:
- Live Chat: Available 24 hours a day, 7 days a week via the chat widget on the Platform.
- Email: [email protected] — please include "Privacy Request" in the subject line for data rights enquiries.
- Response Time: We aim to respond to all privacy-related enquiries within 30 days of receipt. Complex requests may require additional time, and we will inform you if this is the case.
- Operating Hours: 24/7 — Malaysia Standard Time (MYT / UTC+8).
How ubet77 Protects Your Data
Six core principles that govern every data decision we make at ubet77.
256-Bit SSL Encryption
Every data transmission between your device and the ubet77 Platform is protected by 256-bit SSL/TLS encryption — the same standard used by major Malaysian banks including Maybank2u and CIMB Clicks. Your personal and financial data is never transmitted in plain text.
No Data Selling — Ever
ubet77 does not sell, rent, or trade your personal data to advertisers, data brokers, or any third party for commercial gain. Data shared with third parties is limited strictly to what is necessary to operate the Platform and process your payments securely.
Full Member Data Rights
You have the right to access, correct, export, restrict, or request deletion of your personal data at any time. ubet77 responds to all valid data rights requests within 30 days. Submit your request via live chat or email to [email protected].
Strict KYC Compliance
Our KYC process verifies that every Member is who they say they are and is at least 21 years of age. This protects both our Members and the integrity of the Platform by preventing identity fraud, money laundering, and access by underage individuals.
Defined Retention Periods
We keep your data only for as long as it is needed. Clear retention periods are defined for each data category — from registration data to financial transaction records — and data is securely erased or anonymised upon expiry of the applicable retention window.
Consent-Based Marketing
Promotional emails and marketing communications are only sent to Members who have explicitly opted in. You may withdraw marketing consent at any time through your account preferences panel or by contacting our support team — without affecting your account access.
Your Privacy is a Priority at ubet77
If you have any questions about how we handle your data, or if you want to exercise any of your data rights, our support team is available 24/7. You can also explore our Terms & Conditions or visit our Responsible Gambling page.
For entertainment purposes only. Players must be 21 years of age or above. Please gamble responsibly.